Case Study. Thought Bubble Communications worked with East Chop Capital to promote the closing of their $4 million fund by offering media relations support.
 

 

The fund was created to capitalize on the thriving $113 billion global vacation rental market. East Chop Capital was founded in 2018 by experienced entrepreneurs and real estate developers, Calvin L. Butts, Jr., and Carrington M. Carter. The firm seeks to expand access to capital and other resources for Black, women, and minority entrepreneurs, while also building generational wealth for its investors.
 

 

To meet the communications objectives, the following tasks were managed and/or executed by Thought Bubble Communications:

• Drafted press release

• Created industry-specific and vetted media list

• Distributed the media release through Business Wire

• Managed media pitching and secured earned media

 

As a result of Thought Bubble Communications efforts, the campaign received placement in top national and industry-related outlets including Forbes.com, BusinessInsider.com, BlackEnterprise.com and ImpactAlpha.com.

 

Results.

• 62,640,731 traditional media impressions in January 2021

• Exposure to 1,663,299 social media followers

• 1 on-air appearance