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Case Study. As the Good Green brand continues to expand it's reach, Thought Bubble Communications was charged with generating awareness about the Good Green Grant Program, as well as the brand, in existing and new markets, and among non-profits who are in need of funding and cater to Black and Brown communities

 

Thought Bubble Communications utilized community and media relations to specifically target Black and Brown audiences, engage non-profits, and garner interest in round three of the Good Green Grant.

 

To meet the communications objectives, the following tasks were managed and/or executed by Thought Bubble Communications:

• Drafted press release

• Created industry-specific and vetted media list

• Managed media pitching and secured earned media

• Conducted community relations

 

As a result of Thought Bubble Communications efforts, the campaign received placement in several local and top national and industry-related outlets including BlackEnterprise.com, AfroTech, Chicago Citizen and the American Urban Radio Network.

 

Results.

• 69% increase in grant applications when comparing round two to round three

• 272K in print circulation

• 36.7M total UMVs from secured media

• 1 Award: PRSA NY Big Apple Awards “Multicultural PR Campaign (Budget less than $200K)”